On 10 April, Spx Lab presented the project ME Connects at the Pacific Fort Hotel in Turin. With the presence of a large number of A.D.A members, the event marks the beginning of the collaboration between Spx lab and the local association of hotel managers (A.D.A. Piemonte-Valle D’Aosta). The meeting highlighted the importance of the role of Me connects in the field of marketing automation, as an important tool for creating loyalty and developing new strategies for tourism and cultural activities.