On November 27th took place the latest edition of the Market Think Days, the workshop dedicated to the world of digital marketing that every month focuses on a new topic and new networking opportunities. This edition focused on the event organization: Gloria Cottafava Event Manager and consultant, gave a speech named “Business events as a marketing tool for companies”, detailing in a few simple rules, the fundamental criteria for the excellent organization of an event and how this can generate value in the medium and long term for companies, from brand awareness to the lead generation. Rosella Scalone, Marketing Strategy Specialist for SPX Lab, presented an overview of online and offline sales strategies.