SPX Lab hosted the new edition of Market Think Days. The event now in its eighth edition has focused the spotlight on the design of a marketing experience in the store; held by Rosella Scalone, Marketing Strategy Specialist at SPX Lab, the event involved marketing and social media professionals with experts in the fashion, tourism and luxury sectors. In a changing market opening up to new territories, it is necessary to be able to generate and move a new market segment: Smart retail. Therefore, we aim to perfect the offer, presenting an increasingly targeted response to customer needs.