Massimiliano Margarone CEO of SPX Lab spoke at the smart retail fair, CX Now 2019, with a speech on “Marketing Automation and infotainment systems”.Held in Milan, the event that brings together operators of digital services and technologies, was an opportunity for discussion, to deepen and bring attention to the importance of the customer experience. SPX Lab was present at the event with the ME Connects project, the marketing automation tool that combines fun and marketing for an innovative way of doing business.