Market Think Days: strategies for infotainment and smartretail

The first Market Think Days for 2020 was held yesterday, a new meeting to discuss and analyze strategies for online and in-store sales, implementing digital innovations and industry 4.0. The format includes a course on Marketing Automation, held by Rosella Scalone, SPX Lab's Marketing Strategy Specialist, case history analysis and networking, to bring professionals together and create new collaborations and value in the area. The next date will be held on February 20, and will focus on persuasion and neuromarketing.