Market Think Days: the last edition of 2019

The latest edition of the Market Think Days format for 2019 was held on December 19th. The event, which includes training, networking and a showcase of SPX Lab most innovative products, focused on online and offline sales and an overview of neuromarketing strategies. The next edition will be held on January 20th and it will see many news, updates and new projects to discuss. 

Me Connects at Mercatale 2019

For the second year Cna Genoa chooses ME Connects to engage people during Mercatale, the Christmas markets in Piazza De Ferrari. Sponsors of the events are local activities, which display many gift ideas, from handmade products to excellent Ligurian food and wine products. ME Connects will be active every day at the GE Group stand, until December 23rd.

ME Connects at C1A0 Expo

During the weekend of November 15th and 16th, C1A0 Expo: the first fair dedicated to artificial intelligence was held at Palazzo San Giorgio. We participated as partner of the event, with ME Connects: to promote the initiatives of Punto Impresa Digitale and Genoa Chamber of Commerce. The two-day event brought together exhibitors, professionals and enthusiasts in Genoa for a 360-degree overview of a current analysis of AI and an overview of future perspectives; along with with workshops, laboratories and exhibitions.

Autunno Pavese: ME Connects highlight of the Food and Wine famous fair of Pavia

When fun blends with taste, the journey through food and wine culture and tradition is a continuous discovery. ME Connects was chosen by the Cammera di Commercio of Pavia for the 2019 edition of Autunno Pavese, the event dedicated to local food and wine sector, where ME collected target data while amusing the participants with the Instawin function: scratch your photo and find out if you won.

Me Connects for the event Biennale Bastapoco Onlus

Friday 11 October SPX Lab was at the charity event "Biennale Bastapoco Onlus", with ME Connects. The charity event designed to promote the 'biennial' calendar 2020/2021, featured works of 'living' art and famous protagonists from cult films, all represented by the volunteers of the Bastapoco Onlus Association. ME Connects combined fun with charity, gathering many people and giving away the printed photo: giving a frame to the 'living' paintings and inviting people to book and personalize their calendar.

 

A year of Market Think Days SPX Lab

The October edition of the Market Think Days event took place on October 7th. The persuasion of neuromarketing in the sales process was the main focus of this new edition, which marked a year after the format was born. Rosella Scalone, Marketing Strategy Specialist of SPX Lab, gave a speech on "Neuromarketing and customer experience", highlighting how a multi-sensory experience in the consumer can lead the customer to purchase. Elisa Garfagna, Account Manager of Radio Personalizzata, subsequently gave an intervention on the importance of music in retail marketing, highlighting the true strength of music: the ability to leverage emotions. 

Market Think Days: emotions and strategies during the sales process

New projects, networking, confrontation between people, an innovative way to experience marketing and the emotions connected to it. The Market Think Days format is one year old, during which we have connected realities, started collaborations, shown new projects and told about the thousands of ways in which digital is linked to physical places. Next 7 October will be held the new edition, with new interesting topics under discussion, continuing to provide new tools and bring value, growth and opportunities for innovation in the territory.

ME Connects for the project Crescere in Digitale

Crescere in Digitale, literally "Growing Digital" is the project promoted by Punto Impresa Digitale of Camera di Commercio of Genoa in collaboration with Google Italy, with the aim of spreading digital skills and offering opportunities for professional growth to young people under 30. The event renamed as "Digital Night”, took place last September 12th in Piazza delle Erbe. ME Connects, whith a simple click lets you collect data for digital marketing campaigns.

Market Think Days: the importance of the "Customer Experience" in the sales process

The September edition of the Market Think Days made protagonist the emotional involvement of the customer as a key step during the purchasing phases. The workshop dedicated to the world of Marketing Automation, held by Rosella Scalone (SPX Lab Marketing Strategist Specialist), focused its attention on effects and approaches to customer interaction between customer and products. It involves the consumer causing him to create a deeper bond and better define the solution to his needs. 

Market Think Days: marketing strategies for tourism

SPX Lab hosted the eleventh edition of Marketing Think Days. The format devised by SPX Lab and held by Rosella Scalone, SPX Lab Marketing Strategist Specialist, designed to reflect on perspectives, dynamics and opportunities from the marketing world. In the presence of some representatives from different sectors (trade, event organization, tourism) the focus of this edition is the relationship between the use of technologies and the design of efficient marketing strategies, for a dynamic data analysis and to improve the experience of the tourist.