Market Think Days: the importance of the "Customer Experience" in the sales process

The September edition of the Market Think Days made protagonist the emotional involvement of the customer as a key step during the purchasing phases. The workshop dedicated to the world of Marketing Automation, held by Rosella Scalone (SPX Lab Marketing Strategist Specialist), focused its attention on effects and approaches to customer interaction between customer and products. It involves the consumer causing him to create a deeper bond and better define the solution to his needs.