WOMAN ONLIVE: Social Innovation... For women

The second Woman Onlive talk was held; the format created to discuss the #NONPOSSOPARLARE project: a digital tool to fight domestic violence. During this second meeting, Social Innovation and the genesis of the project were discussed, from the point of view of technology and digital innovation. We spoke alongside Rosella Scalone, creator of the project, DotVocal and BTrees moderated by Alessandra Grasso of Agorà Coop. At the end of the talk, a tribute to women was held by the tribute band 'The Plastic Onion Band'.

WOMAN ONLIVE: the team synergy for a Social Innovation project

The first WOMAN ONLIVE talk was held, a format to describe the #NONPOSSOPARLARE project with guests and project partners. The first intervention focused on the synergy of anti-violence centers, the Third Sector and technological innovation. The event moderated by Alessandra Grasso, communication expert of Agorà Coop, Rosella Scalone founder of the project, Simona Binello of the Cooperativa Sociale Agorà and Paola Campi of the Antiviolence centre Pandora di Genova of Genoa where the experimentation chatbot is active. The event was opened by the poem written by Roberto Bani for the project. The format will be repeated on Thursday 25 June at 17.00, with a focus on innovation and technology.

How did our relationship with technology change?

What if what was previously seen as a distancing from the real world, for the first time in history had instead brought us closer? We have experienced a lockdown and a subsequent recovery where technology has been a point of reference in order not to lose ourselves completely. It has been our means of interaction, information, our window on the world, a way of doing business, of continuing to produce and learn. We weren't ready for this push but it seems that we can't and don't want to go back. Even during the 2nd, the post-pandemic world continues and will continue to need technology more and more; and what previously looked like a detachment now facilitates our daily lives, from work to leisure: delivery, commerce, management, everything is processed and conveyed by our smartphone. Applications, live commerce and streaming, new entertainment formats, was a moment of stimulus and diffusion which was crucial for technology. Not only a solution to the future of business, as could have been foreseen, but above all for what has materialized in social innovation; in this regard, I think of the collaboration between engineers and the Third Sector for the realization of #NONPOSSOPARLARE, a Social Innovation solution for women victims of gender-based violence and a partnership that places itself at the center of progress and corporate ethics. The interactions, the contacts, take place in continuous transition between virtual and real, for the first time without one limiting the experience of the other. The way we do business has changed out of necessity, but we have adapted ourselves with wonder and naturalness, making a future safer and more concrete that innovators have been imagining for decades.
To read the full June newsletter: https://mailchi.mp/70f7ad5722f9/newsletter-spx-lab-invito-starts-1381386

#NONPOSSOPARLARE: the chatbot is now active

The #NONPOSSOPARLARE chatbot, a tool born from the collaboration between engineering and Third Sector, was installed on the Pandora anti violence website, giving way to national experimentation and collaboration with anti-violence centers. The activation marks the start of the pilot phase of our solidarity project, which will then bring, thanks to the fundraising, the spread of anti-violence centers on the national territory, and develop the chatbot in 27 languages. The crowdfunding campaign is active; to support us: www.nonpossoparlare.it

Tourism 4.0: SPX Lab held a course to Tour Operator and tourism institutions

Rosella Scalone, our Special Projects Expert, held the first lecture to Tour Operators and tourism exponents on the prospects of the post-pandemic scenario and on the best marketing strategies to be implemented nowadays. Among the proposed strategies, ME Connects was presented, the marketing automation tool that combines engagement with marketing actions, the key theme of the course. The initiative is organized by the Genoa Chamber of Commerce CLP Ligurian Centre for Productivity, and is the first of a series of weekly meetings dedicated to the future of tourism in the current scenario.

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Live Brokerage Experience: EXPORTLOUNGE official presentation

The CX Now 2020 virtual edition was held today, an opportunity for discussion and updating on the future of B2B technologies and marketing applications. Massimiliano Margarone, CEO of SPX Lab, held a speech entitled 'Live brokerage Experience', investigating the future of the buying experience. During the occasion, the EXPORTLOUNGE project was officially presented: a platform for meeting supply and demand that focuses on the role of intermediary bodies and agencies, thus giving new importance to exports in the current scenario. The platform is able to provide virtual events, live commerce and business machting; creating a dynamic and engaging environment for companies and end customers where human relationships are always central.

SPX Lab at CX Now 2020 Digital Edition

On May 26th we will be present, as every year, at the CX Now 2020 event, which this year will be held virtually due to the global pandemic. We will participate as sponsor and speaker, discussing the future of the post-pandemic world shopping and customer experience. Massimiliano Margarone, CEO Spx Lab, will hold a speech entitled 'Live Brokerage Experience: virtual bridge between supply and demand'. We will also present some of the projects we have worked on over the past few months, business matching platforms integrated with opportunities for interactive showcases and virtual events, with the role of intermediation and human contact as key values. The session Omichannel Strategy where we will participate, will be held from 11.00am. By registering on the event platform it will be possible to attend the interventions and interact with our sales department through a virtual booth; to request information or demonstrations.

New spot SPX Lab

We created the new corporate spot, guided by this historical moment that prompted us to think about how we should have adapted and what we should have proposed to our partners and customers to help them adapt to recent difficulties. Just like in the game of the broken telephone, we are now able to communicate quickly, in confined spaces, but with projects that ideally embrace the whole globe. SPX Lab has always moved within well-defined but innovative boundaries, such as digital publishing, interface design, user experience and collection and processing of sensitive data useful to companies. Covid19, however, gave us the opportunity to broaden our views and our boundaries, allowing us to insert all the values ​​that we have always carefully cultivated, within a broader vision. In a hypothetical imaginary and increasingly contactless world, SPX Lab is working to make this happen in the simplest, fastest and most accessible way. Thanks also to CXNow for stimulating the preparation of this new element of corporate communication. Here's the link to our spot: https://vimeo.com/413143268/55a0e19ba6

#NONPOSSOPARLARE: the crowdfunding is now on

The Starteed fundraising platform is active to support the NONPOSSOPARLARE project. The project was born in collaboration with Dotvocal, the anti-violence centers Pandora and Insieme Senza Violenza and many others Third Sector professionals. The tool wants to be the voice of women forced home in conditions of abuse and violence, who cannot expose themselves and ask for help. The chatbot provides silent and untracked support. The next phase involves promoting the use to more and more anti-violence centers and associations and being able to provide multilingual content, to not leave any woman alone. Find out more about the project and how to support us: www.nonpossoparlare.it

The presentation of the project #NONPOSSOPARLARE

The official launch of the digital tool to combat domestic violence was held today, a solution that is needed especially during this Covid19 emergency. Indeed, many women find themselves locked in the house in conditions of violence and abuse; the emergency has also been raised by the UN and OMS, after the cases of violence increased, all around the world. #NONPOSSOPARLARE is a chatbot active 24 hours a day, a "silent", "intelligent" and safe help tool for women who are unable to report abuse by calling. The project is the result of social innovation: born from the synergy between technologists and third sector professionals. The chatbot is created in collaboration with Dotvocal, the two anti-violence centers: Pandora in Genoa and Insieme Senza Violenza in Imperia, the Agorà Cooperative and other sector specialists that make up the Scientific Committee.