SPX Lab

On February 7th we will intervene at the Conference organized by Lions Clubs International District 108Ia3, "The best antidote? Prevention", an awareness event on bullying, cyberbullying and violence against women. During the occasion we will present the Save The Woman project: initiative that aims to raise awareness and be a concrete help against gender-based violence, through the support of new technologies and AI.
Rosella Scalone, project leader of the project will intervene for SPX Lab.

Today it took place the kick-off of the research project in partnership with CNR (IMATI), Savona Ceramics Museum and Genoa Municipality, at our headquarters. The two-year collaboration will focus on the study of an innovative system with the use of different elements, including augmented reality, smart surfaces, art and mathematics. The aim of the research is to promote the local artistic and cultural heritage and to propose an innovative, engaging and digital method of fruition of cultural heritage based on an innovative user experience.

The first Market Think Days for 2020 was held yesterday, a new meeting to discuss and analyze strategies for online and in-store sales, implementing digital innovations and industry 4.0. The format includes a course on Marketing Automation, held by Rosella Scalone, SPX Lab's Marketing Strategy Specialist, case history analysis and networking, to bring professionals together and create new collaborations and value in the area. The next date will be held on February 20, and will focus on persuasion and neuromarketing.

SPX Lab has signed a partnership with Rulex Innovation Labs, the research and development center of the American company Rulex Inc. The collaboration with the Genoese division, which focuses on AI and machine learning, opens up to increasingly innovative implementations in products and services developed by SPX Lab.

We were present, as ICHAM (Italian Chamber of Commerce in Vietnam) members and as ICHAM Desk in Liguria, at the TET 2020 event, the celebration of the Lunar New Year, which was held in Rome on January 15th at the Vietnam Embassy in Rome, with the presence of the Ambassador HE Ms. Nguyen Thi Bich

SPX Lab collaborates with the National Research Council and the Ceramics Museum of Savona to design innovative interfaces for the use of the historical-cultural heritage. Erika Brunetto, graduated in Mathematics and researcher who won the IMATI call, will collaborate with SPX Lab and with and the CNR for the development of new Virtual Reality and Augmented Reality technologies and new methods of enhancing the Ligurian heritage.

The collaboration with QUID Informatica continues for 2020, among the latest projects carried out the contribution to the development of new features of the QUINETIC platform: a section dedicated to targeted loans.

Thursday 8th of January, we inaugurated the 2020 season of SPX Lab events. Mirò Talks, the presentation of "Mirò, the mirror beyond reflections" was held as part of the Grace Experience exhibition at the Fabbrica del Vapore in Milan. Along with the presentation of Mirò, the new concept mirror in which design and technology meet, we have proposed a series of interventions held by sector specialists, such as artists, designers, engineers and journalists and PRs. New paths, new processes and new creative projects were discussed, looking for answers to current needs while being a source of innovation, modern experiences and new ways of using technology.

Many ... kilometers have gone by since our last newsletter. Between mid-November and mid-December we've been busy in a journey that took us across Vietnam, Singapore, Denmark, with Made in Italy values in our hearts and backpacks. Among topics such as Smartcity, Smartgrid, Luxury Interior, Luxury Food, Industry 4.0, we had the opportunity to participate in three international conferences, twenty business meetings and three meetings with universities for the activation of international programs. We continue to build international relationships and contributing to the spread of our vision. Right after we got back, a new great emotion and success was waiting: the opening of the Grace Experience exhibition, where Mirò has been exhibiting at the Fabbrica del Vapore, Milan, until January 9th. We want to thank the talented Francesca Lovatelli Caetani for the accurate report on Mirò, broadcasted on LA7 on 17th December, during the "Dimartedì" program. At last, as Desk Liguria ICHAM we had the opportunity to present Vietnam to a group of entrepreneurs, thanks to the CTI Liguria Club. 2019 was also the year of software consultancy, a highly specialized service that we will intensify and offer throughout 2020. On this occasion, we communicate the next events organized by SPX Lab: 8.01 Mirò Talks - Milan, Fabbrica del Vapore; 20.01 Market Think Days - Genoa, SPX Lab. We thank you for the collaborations set during 2019 and we wish happy Holidays and a Happy New Year to you and your families.

Massimiliano Margarone, CEO & Founder SPX Lab

The latest edition of the Market Think Days format for 2019 was held on December 19th. The event, which includes training, networking and a showcase of SPX Lab most innovative products, focused on online and offline sales and an overview of neuromarketing strategies. The next edition will be held on January 20th and it will see many news, updates and new projects to discuss.