Me Connects at Mercatale 2019

For the second year Cna Genoa chooses ME Connects to engage people during Mercatale, the Christmas markets in Piazza De Ferrari. Sponsors of the events are local activities, which display many gift ideas, from handmade products to excellent Ligurian food and wine products. ME Connects will be active every day at the GE Group stand, until December 23rd.

Mirò exhibited at Fabbrica del Vapore in Milan for the event Grace Experience

We are proud to be part of the Grace Experience project, an art exhibition focusing on the encounter between artificial intelligence and poetry, which will be on display until January 9th at the Fabbrica del Vapore in Milan. Among the works on display, Mirò, our magic mirror with a technological soul and artistic vocation. Mirò will in fact be the stage for some works related to the film in display, showing poems and video frames and making the person who is reflected, participating in a unique interaction. The inauguration that took place on December 14th saw the presence of journalists and press: Mirò was the protagonist of the service on gifts in the luxury sector, led by Francesca Lovatelli Caetani, Luxury Consultant and broadcast on LA7 on 17/12 at "Dimartedì".
The exhibition will be open until January 9th, from 10.30am to 7.00pm.

Business events as a marketing tool for companies

On November 27th took place the latest edition of the Market Think Days, the workshop dedicated to the world of digital marketing that every month focuses on a new topic and new networking opportunities. This edition focused on the event organization: Gloria Cottafava Event Manager and consultant, gave a speech named "Business events as a marketing tool for companies", detailing in a few simple rules, the fundamental criteria for the excellent organization of an event and how this can generate value in the medium and long term for companies, from brand awareness to the lead generation. Rosella Scalone, Marketing Strategy Specialist for SPX Lab, presented an overview of online and offline sales strategies.

SPX Lab in Vietnam and Singapore

SPX Lab has been in Vietnam and Singapore, representing made in Italy and innovative projects. As members of the Italian Chamber of Commerce in Vietnam - ICHAM and with the support of the Italian Chamber of Commerce in Singapore, we created many relationships to develop. We attended the ICHAM Year End Party, invited by President ICHAM Michele D'Ercole, a collaboration that gave birth to the International Desk ICHAM in Liguria, a project extended from the Italian Chamber of Commerce in Vietnam. Ambassadors of Ligurian excellence in the world, we faced this journey of representation with the primary aim of strengthening relations between the two countries also on a technological level and creating new projects, keeping our focus on business and today marketplace.

ME Connects at C1A0 Expo

During the weekend of November 15th and 16th, C1A0 Expo: the first fair dedicated to artificial intelligence was held at Palazzo San Giorgio. We participated as partner of the event, with ME Connects: to promote the initiatives of Punto Impresa Digitale and Genoa Chamber of Commerce. The two-day event brought together exhibitors, professionals and enthusiasts in Genoa for a 360-degree overview of a current analysis of AI and an overview of future perspectives; along with with workshops, laboratories and exhibitions.

S+T+ARTS TALKS IN GENOVA: science, technology and art to stimulate creativity and innovation

On November 4th the event S+T+ARTS TALKS IN GENOA was held, a side initiative of the Genoa Science Festival taking place at Casa Paganini and organized by CTI Liguria to which we have contributed by organizing and promoting the scientific content. The event has analyzed the relationship between art, technology and science and the complementarity of these disciplines in today's business 4.0 focus. How can contemporary art and technological innovation stimulate each other and cooperate to promote corporate creativity?
This was the question that developed the topics under discussion, with cases studies and speeches held by artists, scientists, architects and researchers. The workshop was divided into two sessions of interventions and a showcase area, where the artworks of Matteo Macciò and Mirò, the magic mirror by Spx Lab where one could admire works by the Smart Art of the artist LYS. The event was then followed by a Cocktail, a moment of networking between participants and speakers.

 

On the occasion of the 9th anniversary of SPX Lab, the new charter of values

On the occasion of the upcoming anniversary of the establishment of SPX Lab, we have renewed our corporate values, in support of the mission. SPX Lab was born with a purpose, to offer people new experiences based on digital technologies, sustainable and useful, for this reason the founders wanted to detail this mission in a charter of values, to which collaborators, partners and suppliers of SPX Lab will adhere with ethical spirit.

Autunno Pavese: ME Connects highlight of the Food and Wine famous fair of Pavia

When fun blends with taste, the journey through food and wine culture and tradition is a continuous discovery. ME Connects was chosen by the Cammera di Commercio of Pavia for the 2019 edition of Autunno Pavese, the event dedicated to local food and wine sector, where ME collected target data while amusing the participants with the Instawin function: scratch your photo and find out if you won.

Me Connects for the event Biennale Bastapoco Onlus

Friday 11 October SPX Lab was at the charity event "Biennale Bastapoco Onlus", with ME Connects. The charity event designed to promote the 'biennial' calendar 2020/2021, featured works of 'living' art and famous protagonists from cult films, all represented by the volunteers of the Bastapoco Onlus Association. ME Connects combined fun with charity, gathering many people and giving away the printed photo: giving a frame to the 'living' paintings and inviting people to book and personalize their calendar.

 

CX Now 2019: SPX Lab' focus on marketing automation and infotainment systems

Massimiliano Margarone CEO of SPX Lab spoke at the smart retail fair, CX Now 2019, with a speech on "Marketing Automation and infotainment systems".Held in Milan, the event that brings together operators of digital services and technologies, was an opportunity for discussion, to deepen and bring attention to the importance of the customer experience. SPX Lab was present at the event with the ME Connects project, the marketing automation tool that combines fun and marketing for an innovative way of doing business.