ME Connects, star at the Genoa Half Marathon

UBI Banca, thanks to the collaboration with Smart Sport Srl, has chosen ME Connects for its promotion in the context of the sports event Half Marathon of Genoa (12-14 April 2019). ME Connects, SPX Lab's selfie-marketing machine, entertained the public and participants with the event selfies, combining engagement and new marketing strategies all in one click.

Marketing automation experience: a new way of conceiving your business strategy

On April 15th the new edition of Market Think Days took place in the creative laboratory of SPX Lab. The event, now in its sixth edition, saw the participation of various professionals and entrepreneurs. Held by Rosella Scalone, marketing strategy advisory of SPX Lab, the workshop includes a marketing experience on: company product know-how, marketing strategies related to the knowledge of the target audience and implementation strategies for lead generation. The new edition of the marketing experience workshop has already been set for May 6th.

Connections for new models and ways of doing business

On 10 April, Spx Lab presented the project ME Connects at the Pacific Fort Hotel in Turin. With the presence of a large number of A.D.A members, the event marks the beginning of the collaboration between Spx lab and the local association of hotel managers (A.D.A. Piemonte-Valle D’Aosta). The meeting highlighted the importance of the role of Me connects in the field of marketing automation, as an important tool for creating loyalty and developing new strategies for tourism and cultural activities.

Linkedin: professionals' favourite social network

On April 6th, the Spx lab communication team participated in the Linkedin plus training course held by the Social Selling Specialist Mirko Saini. The important update day took place at the Palazzo della Borsa in Genoa. Many participants attended the event: many local professionals in communication, marketing and new technologies. The same were involved in a didactic path, concerning the communication strategies in use, for the creation of a professional social profile. Partecipation demonstrates team's propensity of our team to implement their skills.

SPX Lab developed the new website for Fondazione De Mari

The De Mari Foundation, an important company in the western Ligurian area, has chosen SPX Lab to build the new website. Renewed in its graphic appearance and structure, the website wants to be a showcase of the initiatives proposed by the Foundation and a portal in which the user can find information on projects and notices of competitions to join. The Foundation is actively engaged in the implementation of cultural and social initiatives in the western Ligurian area. 

Mirò Fashion Show at the Exclusive Party held in the Sagredo Hotel

Last January 31st in the romantic and elegant setting of Cà Sagredo Hotel in Venice, has been held the seventh cocktail party in partnership by the luxury editorial Good Style Magazine. The exclusive event, which saw the participation of selected guests and excellent partners such as LamborghiniPerrier-Jouet, and Auleum, was enhanced by a gourmet aperitif, guest speeches and the fashion show dedicated to Mirò, the magic mirror of our production. During the exhibition two models paraded in front of the mirror, showing the public its invisible technology and enchanting the audience with games of light and reflections, under the bewitching voice of the nationally acclaimed actress Lisa Galantini.


The partnership with Good Style Magazine is growing successfully

SPX Lab renews its partnership with Good Style Magazine, the magazine dedicated to luxury design, to celebrate the fruitful collaboration between SPX LAB the Genoese communication laboratory and the magazine dedicated to glamor and lifestyle. An important prominent showcase in the publishing sector of the sector magazines, the seventh issue of the magazine dedicates an in-depth editorial edited by Eva Perasso, regarding the latest extraordinary creation of SPX Lab, Mirò: the mirror with the technology "hidden and invisible to the eyes" .

SPX Lab in London for the Fundraising Dinner for Genoa and Haiti

On December 1st we’ve been in London for the Fundraising Dinner for Genoa and Haiti - NPH UK - St. George's Club. We were there alongside Auleum, one of the most important Made in Italy enteties on the market place. At the event the Mayor Marco Bucci and selected guests, to raise awareness on the purpose of the charity auction. In fact, Auleum was auctioned for Haiti and Ponte Morandi, affirming itself as a symbol of elegance and social commitment.

SPX Lab in Vietnam for Icham's 10th anniversary

On November 27th we went to Vietnam in order to celebrate the 10th anniversary of the Chamber at the Park Hyatt HCMC. Newly registered, we were present together with large companies like Maserati and many other important realities from the food to the fashion sectpr, pride of Italy all over the world. Vietnam is the second country in the world for growth and currently the hub of South East Asia, a country that aims to enhance innovation and appreciates the Made In Italy tradition, a place of development and new opportunities.

Mirò of endless wonders, together mirror, art, furniture

A combination of art and luxury, an innovative way of thinking about the future of luxury design. Mirò: the mirror with invisible and discreet technology, able to offer the rear view of the person reflected; simple zoom during make-up you can instead fix a detail of your reflection. Designed in a double version, the refined classicism of Sofia: fine finishes in which the idea of a proud beauty without is engraved. Fellini:  with finishes closer to the contemporary, on which a new concept beauty is trascribed. Good Style Mag #07 Eva Perasso - Mirò of wonders, together mirror, art, furniture