Sold out last night, at Genoa BeDesign Week, for our event “ERA: Digital Matter of Design” at the Underground in Via Chiabrera. Our CEO Massimiliano Margarone talked about how Design Art and Technology can really coexist but even more so merge together in a unique creative process: the synergy between traditional materials, digital and user experience gave birth to innovative design elements and never-seen-before experiences.
Speakers included artist Faé Djéraba, whose works are presented in the Mirò mirror, which thus becomes a portal to his artistic vision, and professor and architect Giovanni Spalla, one of the key players in Genoa’s major historical restorations (Palazzo Ducale and the Magazzini dell’Abbondanza).
This will be followed by a guided tour of SPX Lab’s Design pieces on display at “ERA”, narrated by our Designer Karim Hamily.
ERA remains open in the Underground of Via Chiabrera throughout Genoa BeDesign Week, you can visit us until Sunday, May 28, every day from h10 to h22.