ME Connects, the innovative marketing automation tool of SPX Lab, has been the hightlight of the Hempel stand, main sponsor of the Sailing World Championship held in Aarhus in Denmark.
For the occasion, SPX Lab has designed a customised and themed user interface, by creating characters: interactive silhouettes of the event mascotte, with which the public can interact directly by taking a selfie.
The public has the opportunity to capture the moment, making a snapshot of their face with the official image of the event.
The photo is then printed and left as a souvenir to the visitor.