ME Connects was the highlight of the initiative launched by Volotea in Sicily, on May 2018: two weeks of itinerant tour with stops in 5 cities.
ME has entertained and involved thousands of people in the most beautiful Sicilian squares, captured by the call to action “take your selfie and win”. For the luckiest there were several Volotea awards, such as cards, discounts and tickets.
The Instant Win option incorporated into an entertainment tool like ME was the key to the promotion carried out by the Spanish airline, perfectly combining engagement and marketing strategy.