The virtual oracle I-Dea was chosen by New Optic Italia to promote the products and vision of the brand, ambassador of Made in Italy in the eyewear sector.
I-DEA sponsored the company at the international MIDO fair in Milan Rho from 24 to 26 February 2018.
NOI Occhiali, through the use of I-DEA not only had a support to the purchase in a context of great affluence, combining the interaction with customers to a display of their products given by the video projection, but also they gained an overview of the most expressed needs, fundamental to optimize their marketing campaigns.