Linkedin: professionals' favourite social network

On April 6th, the Spx lab communication team participated in the Linkedin plus training course held by the Social Selling Specialist Mirko Saini, as part of our ongoing growth programs. The important update day took place at the Palazzo della Borsa in Genoa. Many participants attended the event: many local professionals in communication, marketing and new technologies. The same were involved in a didactic path, concerning the communication strategies in use, for the creation of a professional social profile. Confident of the importance of the training event, our participation demonstrates the continuous propensity of our team to implement new and important skills.

Mirò Fashion Show at the Exclusive Party held in the Sagredo Hotel

Last January 31st in the romantic and elegant setting of Cà Sagredo Hotel in Venice, has been held the seventh cocktail party in partnership by the luxury editorial Good Style Magazine. The exclusive event, which saw the participation of selected guests and excellent partners such as LamborghiniPerrier-Jouet, and Auleum, was enhanced by a gourmet aperitif, guest speeches and the fashion show dedicated to Mirò, the magic mirror of our production. During the exhibition two models paraded in front of the mirror, showing the public its invisible technology and enchanting the audience with games of light and reflections, under the bewitching voice of the nationally acclaimed actress Lisa Galantini.


SPX Lab in London for the Fundraising Dinner for Genoa and Haiti

On December 1st we’ve been in London for the Fundraising Dinner for Genoa and Haiti - NPH UK - St. George's Club. We were there alongside Auleum, one of the most important Made in Italy enteties on the market place. At the event the Mayor Marco Bucci and selected guests, to raise awareness on the purpose of the charity auction. In fact, Auleum was auctioned for Haiti and Ponte Morandi, affirming itself as a symbol of elegance and social commitment.

SPX Lab in Vietnam for Icham's 10th anniversary

On November 27th we went to Vietnam in order to celebrate the 10th anniversary of the Chamber at the Park Hyatt HCMC. Newly registered, we were present together with large companies like Maserati and many other important realities from the food to the fashion sectpr, pride of Italy all over the world. Vietnam is the second country in the world for growth and currently the hub of South East Asia, a country that aims to enhance innovation and appreciates the Made In Italy tradition, a place of development and new opportunities.

Ta.Bi at the fair with Inkout Advertising Agency

During the exhibition at the EIMA 2018, international fair which took place on the 7th, 8th and 9th of November,, one of our flagship products, was the distinguishing element for the presentation of tools concerning precision agricultural mechanics. Developed in collaboration with the Inkout agency, which has amplified the novelty of the products presented by one of the leading exhibitors, leaders in sustainable agricultural production, representing complex technical data with three-dimensional images, videos, animations and evocative sounds. The fully interactive graphics, directly controlled by the interaction with nine physical products, created an engaging atmosphere that put the entire stand at the center of the attention of visitors.

ME The Selfie Machine at Sanremo Wedding, the format to present the wedding-themed trends

ME the Selfie Machine was installed in the romantic setting of Villa Ormond for the event Sanremo Wedding, a presentation of trends for ceremonies, with a fashion shows from great designers, gala dinner, cutting of the cake and other presentations of tools and ways to animate and make unforgettable wedding and receptions. ME presented itself as a mean of entertainment, making smiling and immortalizing the memories of those present at the event, including Vice-Miss Russia, who shoot her selfie using ME's new function, that includes a series of stickers to add to your photo. Personalization, involvement and new functions, ME set itself as the perfect tool for all ceremonies and events.


The format made in SPX Lab, MARKET THINK DAYS, was repeated during the month of November, on Monday 12th. The meeting included a showcase of our products, through a path designed to coordinate perfectly with the workshop on data flow, conversions, online and offline marketing held by our Marketing Strategy Advisor. Discussions, presentations and networking, to restore value to the physical place through digital marketing campaigns and strategies.

ME The Selfie Machine in Alassio for When We Were Kids

On Saturday October 6th ME The Selfie Machine has involved people and taken selfies at the most famous end of summer party in the Riviera di Ponente: When We Were Kids; a format that took place for its second edition this year. In concert some of the greatest names of the 70/80s music, gourmet tastings and a showcooking by the chef Ernst Knam, guest and protagonist who took his selfie from the event. Partners of the event Wineries Franciacorta, Noberasco and major brands, for an evening of culinary excellence and fun.

X2 is out now, the new modular structure of ME The Selfie Machine

ME The Selfie Machine, the powerful marketing tool that combines fun and promotion strategies, has updated its structure.
X2 has been launched, a vertical structure divided in two modules to make assembly, disassembly and movement easier during events and fairs.
While maintaining the combination of materials, hand-crafted wood for aesthetics and robust metal in the skeleton, ME is now lighter and more stable, thanks to the new design of the foot, which draws an X, characterizing the design of the latest generation totem.
The excellence made in Italy as a guarantee of quality and the best hardware for technology work together for an even more extraordinary yield.

Mirò, star of the Cocktail Party, at the Hotel Principe di Savoia, in-between gold and magic

The official presentation of Mirò, the party organized in partnership with the luxury magazine Goodstyle, was a success.
In the lively atmosphere of Milan fashion week, the 'magic mirror', displayed in the spectacular Sala Veranda of the Hotel Principe di Savoia, has made all the guests fall in love with its never-before-seen features and its elegant and modern style. During the Mirò Fashion Show, where some models paraded and interacted with 'the mirror beyond reflection', Lisa Galantini, a Genoese actress, held the speech; a dreamy moment that unveiled the characteristics of Mirò, real protagonist of the evening.
At the exclusive Cocktail Party there were some important brands from the luxury sector, such as Auleum, the Golden Oil that has delighted those present with a dedicated show cooking and dishes; and even Maserati and Lamborghini.
We kindly thank the participants at the event, we are proud of the success of the evening and eager to show you more about this incredible project.