SPX Lab

On April 15th the new edition of Market Think Days took place in the creative laboratory of SPX Lab. The event, now in its sixth edition, saw the participation of various professionals and entrepreneurs. Held by Rosella Scalone, marketing strategy advisory of SPX Lab, the workshop includes a marketing experience on: company product know-how, marketing strategies related to the knowledge of the target audience and implementation strategies for lead generation. The new edition of the marketing experience workshop has already been set for May 6th.

On 10 April, Spx Lab presented the project ME Connects at the Pacific Fort Hotel in Turin. With the presence of a large number of A.D.A members, the event marks the beginning of the collaboration between Spx lab and the local association of hotel managers (A.D.A. Piemonte-Valle D’Aosta). The meeting highlighted the importance of the role of Me connects in the field of marketing automation, as an important tool for creating loyalty and developing new strategies for tourism and cultural activities.

On April 6th, the Spx lab communication team participated in the Linkedin plus training course held by the Social Selling Specialist Mirko Saini, as part of our ongoing growth programs. The important update day took place at the Palazzo della Borsa in Genoa. Many participants attended the event: many local professionals in communication, marketing and new technologies. The same were involved in a didactic path, concerning the communication strategies in use, for the creation of a professional social profile. Confident of the importance of the training event, our participation demonstrates the continuous propensity of our team to implement new and important skills.

The De Mari Foundation, an important company in the western Ligurian area, has chosen SPX Lab to build the new website. Renewed in its graphic appearance and structure, the website wants to be a showcase of the initiatives proposed by the Foundation and a portal in which the user can find information on projects and notices of competitions to join. The De Mari Foundation is actively engaged in the implementation of cultural and social initiatives in the western Ligurian area (cultural events, beneficial events) aimed at enhancing the value of the heritage.

Last January 31st in the romantic and elegant setting of Cà Sagredo Hotel in Venice, has been held the seventh cocktail party in partnership by the luxury editorial Good Style Magazine. The exclusive event, which saw the participation of selected guests and excellent partners such as Lamborghini, Perrier-Jouet, and Auleum, was enhanced by a gourmet aperitif, guest speeches and the fashion show dedicated to Mirò, the magic mirror of our production. During the exhibition two models paraded in front of the mirror, showing the public its invisible technology and enchanting the audience with games of light and reflections, under the bewitching voice of the nationally acclaimed actress Lisa Galantini.

SPX Lab renews its partnership with Good Style Magazine, the magazine dedicated to luxury design, to celebrate the fruitful collaboration between SPX LAB the Genoese communication laboratory and the magazine dedicated to glamor and lifestyle. An important prominent showcase in the publishing sector of the sector magazines, the seventh issue of the magazine dedicates an in-depth editorial edited by Eva Perasso, regarding the latest extraordinary creation of SPX Lab, Mirò: the mirror with the technology "hidden and invisible to the eyes" .

On December 1st we’ve been in London for the Fundraising Dinner for Genoa and Haiti - NPH UK - St. George's Club. We were there alongside Auleum, one of the most important Made in Italy enteties on the market place. At the event the Mayor Marco Bucci and selected guests, to raise awareness on the purpose of the charity auction. In fact, Auleum was auctioned for Haiti and Ponte Morandi, affirming itself as a symbol of elegance and social commitment.

On November 27th we went to Vietnam in order to celebrate the 10th anniversary of the Chamber at the Park Hyatt HCMC. Newly registered, we were present together with large companies like Maserati and many other important realities from the food to the fashion sectpr, pride of Italy all over the world. Vietnam is the second country in the world for growth and currently the hub of South East Asia, a country that aims to enhance innovation and appreciates the Made In Italy tradition, a place of development and new opportunities.

During the exhibition at the EIMA 2018, international fair which took place on the 7th, 8th and 9th of November, Ta.bi, one of our flagship products, was the distinguishing element for the presentation of tools concerning precision agricultural mechanics. Developed in collaboration with the Inkout agency, which has amplified the novelty of the products presented by one of the leading exhibitors, leaders in sustainable agricultural production, representing complex technical data with three-dimensional images, videos, animations and evocative sounds. The fully interactive graphics, directly controlled by the interaction with nine physical products, created an engaging atmosphere that put the entire stand at the center of the attention of visitors.

ME the Selfie Machine was installed in the romantic setting of Villa Ormond for the event Sanremo Wedding, a presentation of trends for ceremonies, with a fashion shows from great designers, gala dinner, cutting of the cake and other presentations of tools and ways to animate and make unforgettable wedding and receptions. ME presented itself as a mean of entertainment, making smiling and immortalizing the memories of those present at the event, including Vice-Miss Russia, who shoot her selfie using ME's new function, that includes a series of stickers to add to your photo. Personalization, involvement and new functions, ME set itself as the perfect tool for all ceremonies and events.