On September 5th SPX Lab will hold an intervention at the eighth edition of the "Summer School of Floriculture" which will take place at the Floriseum, home of the Sanremo Flower Museum and in Albenga from September 3rd to until September 6th.
The initiative is organized by SOI, the Italian Society of Orthoflorofruit, with the collaboration of the Disafa, Department of the University of Turin, the Regional Institute for Floriculture in Sanremo and the Research Center in Horticulture and Gardening in Sanremo.
The school is meant to deepen the theme of innovations on cultivation techniques, branding and marketing strategies around the flower growing and gardening sector; the lecture will be held by Rosella Scalone, Marketing Strategy Advisor of SPX Lab, who will talk about the value of the brand and the strategies around digital solutions.