ME The Selfie Machine at the Book Fair in Imperia

From May 25th to May 27th ME was installed in Imperia during the Book Fair of Imperia, a cultural event attended by important guests such as authors, journalists and celebrities from the broadcast scene.
Together with the proposal of Instant Win which convey the possibility to win shopping vouchers from Mondovicino Outlet Village was also held a poll in order to gather the opinions of the participants, it was asked in which place people loved reading the most.
Even in a less recreational context such as that of the Fair dedicated to literature, ME managed to convey the principles of sharing and entertainment, involving and entertaining the people at the event and gathering hundreds of organic contacts.

ME The Roadshow, the great energy from Stragenova 2018

From May 25th to May 27th ME The Selfie Machine was active at the Stragenova, a famous running marathon taking place in the Ligurian capital.
Almost 200 selfies were taken during the three days of the event, especially on Sunday, when the marathon was held. ME has entertained participants and tourists with its call to action 'shoot and share'. A survey has also been proposed in order to express a personal opinion on the real meaning of 'running' if it means wellness, entertainment or competition.
The sport context of the marathon has created a context of great energy and fun where ME has perfectly conveyed the values of participation and sense of belonging, giving the opportunity to share their experience on social networks.  

The realisation of the new Basta Poco website

We are proud to have contributed to the digital growth of "Basta Poco" non-profit organization, making the restyling of their website and collaborating in the management of the social channels.
Basta Poco is an organization born in Liguria, committed to supporting people in advanced stage of disease and helping people around patients, inform, and organize various activities of support and solidarity.
The new web site wants to enhance the mission and initiatives organized by the non-profit organization, making it easy and intuitive to donate, stay updated on fundraising events and become part of the volunteer network.
The launch of the new website has been also quoted on Savona News, where it's been told about the new digital growth policy adopted by the non-profit organization in order to reach more people and thus expand the network of donors and volunteers.
The next event sponsored by Basta Poco will be the Festival which will be held from June 22nd to 24th in Villa Franca Park in Garlenda, with a program full of initiatives.

Take a selfie and win: ME The Selfie Machine for Volotea

The past weekend in Sicily started the 'Volotea Sicilia Tour', new marketing campaign by Volotea to promote the new flight destinations from Sicily. Spx Lab has thus inaugurated the collaboration with the Spanish airline, in partnership with Smart Sport. ME The Selfie Machine will be with the Volotea team among the most beautiful squares of Sicily entertaining users with the option 'shoot and win': the lucky ones after having taken their picture could discover of winning some of the many Volotea prized, such as € 50 "MEGAVOLOTEA" cards, discounts and tickets, by scratching their own photos. ME The Selfie Machine Instant Win option is the key to this promotional campaign, combining fun with the chance to win, huge call to action for the public.

ME The Roadshow for Stratorino

From May 12th to May13th ME The Selfie Machine has been active in Turin, in Piazza Castello, for the city marathon loved by the Turinese people: Stratorino. Stratorino, eighth stage of the Roadshow project which plans ME active in twenty events spread all along the 2018. Despite the bad weather the event was a success, with 160 photos taken among the two days of the event. ME was installed next to the stand where people enrolled for the marathon, entertaining hundreds of people who ran on Sunday morning. ME combines entertainment and marketing in a single tool, using fun and sharing to collect useful data for brands and communication agencies.

Spx Lab partner della serata Royal Style durante la Monte Carlo Fashion Week (2)

On Thursday May 17th Spx Lab will be at the exclusive Royal Style event in Monte Carlo, Cocktail Party organized by the luxury and life style magazine Goodstyle, in partnership with Spx Lab, Auleum and Cantine Antinori.
The event which will be open to selected guests, will take place during the Monte Carlo Fashion Week, days in which parades, presentations and conferences will be held by the most famous brands in the fashion scene. The elegance of Monte Carlo and the audacious and vivid atmosphere of the fashion show will be background of the event, proposing the third Cocktail Party signed Goodstyle in collaboration with Spx Lab.

ME The Roadshow: big success for Vinum in Alba

ME The Selfie Machine was active at the Vinum event, the food and wine fair that celebrated the wines from 420 Italian producers, from Sunday, April 29th to Tuesday, May 1st. The event, prominent in the wine industry, had a lot of visibility on the territory bringing value and gathering thousands of visitors in two weekends.
ME recorded a very high success, reaching 424 selfies taken and a lot of engagement on social networks, among shares and impressions. It’s also been held an instant win contest: 8 people per day were randomly selected for winning shopping vouchers from Mondovicino Outlet Village. The chance of winning combined with the call to action 'shoot your selfie and share it’ entertained the users and animated the event, which enhanced a unique heritage, our Made in Italy.

Genoa Half Marathon: ME the Selfie Machine conquers the national sport event

The Genoa Half Marathon, the most famous sporting event of Genoa, was held for the 2018 edition from April 13th to April 15th, gathering thousands of people in the streets of the Ligurian capital.
ME The Selfie Machine was installed, to entertain participants and visitors during the three days, in different locations such as Piazza De Ferrari and Piazza Caricamento, s to involve people during the most important moments and initiatives of the event. The engagement was high with hundreds of photos taken, especially during the end of the race on Sunday morning, where runners showed their presence by taking a selfie and sharing their experience on social networks.
The option of Instant Win, a random selection competition, was organized for the occasion by two different sponsors: Mondovicino Outlet Village and Energa Power. The proposal of 'gaming' contributed to the invitation to take a picture, leading users to "scratch" their phot to find out if they had won.
ME The Selfie Machine, an entertainment and marketing tool, animated Genoa, increasing the online visibility of the national event.

Sol&Vento 2018, the "selfie trend" in Imperia for ME The Roadshow

ME The Selfie Machine was installed in Borgo Marina d'Imperia for Sol&Vento 2018, the event that welcomed spring and was the fourth destination on the ME The Roadshow project's list.
ME The Selfie Machine was active from April 7th to April 8th to engage visitors, to take selfies and publishing them live on social media networks.
For the occasion, an Instant Win contest was also launched, a prize competition in partnership with Mondovicino Outlet Village, which invited users to scratch their photo to find out if they won a gift voucher worth €10.
The winners were 8 per day and they were elected randomly; so the proposal of "game" and interaction led users to take more photos in order to increase their chance to win.
The event, full of different initiatives and activities, had an increase in online visibility, given by the direct publication on social networks. The Instant Win proposal involved those attending the event and led to a big increase in the visibility of the sponsor as well.
ME The Selfie Machine affirms itself as a tool which perfectly combines entertainment and marketing strategy, thanks to the vary possible actions: from sharing, to the initiatives of competitions and contests, up to the collection of useful data for the brand.

Goodstyle Magazine presents Spx Lab e TaBi in the fourth edition of the luxury magazine

The fourth edition of the luxury trends magazine Goodstyle Mag, which has been published last month, dedicated an article to Spx Lab.
The magazine opened with an overview of TaBi, one of our flagship products, an high tech object that was presented at the Style Affair event held in Venice on February 2nd at Ca 'Sagredo during the carnival, which "through images, texts and videos, leads the viewer to discover the history and characteristics of products and brands".
The article was structured around the interview to Massimiliano Margarone, CEO of our Creative Laboratory, which shed light on the vision and motivations which gave rise to the SPX Lab project, bringing out how creativity and engineering sectors are becoming more and more intersected and complementary with the development of new technologies.