2018, the rebirth of Made in Italy pride

We have dedicated the last months of 2017 to our launch on the market of Southeast Asia. Especially in Vietnam, which with an annual growth rate of 7% it's affirming itself as an emerging country open to innovation.
2018 began with important collaborations: companies from the most vary sectors gathered under one revolutionary vision made us reflect on the value of Made in Italy, too often taken for granted.
From the ME The Selfie Machine project for Liò Occhiali, and their MIDO campaign "why do it in Italy?", to our exploratory trip to the UAE, where our products have fascinated the audience,  from Brussels where then our leading role has been strengthened to the program for the STARTS (Science Technology Arts) frontier and the recent participation at the Ampioraggio Day event in the Campidoglio on the innovation of the digital system.
It is important to rediscover the courage to be Italian, by working on the continuous interpretation of the concept of Made in Italy.

by Massimiliano Margarone, CEO of SPX Lab

Me The Selfie Machine promoting innovation in Rome

On Friday March 23rd ME The Selfie Machine has been innovation ambassador for the Ampioraggio Foundation during Ampioraggio Day, the national congress dedicated to the Open Innovation and digital development which was held in Rome at the Sala della Protomoteca of Campidoglio.
ME proved to be an excellent way to promote the activities of the Ampioraggio Foundation, including the important fundraising for the JazzInn initiative: a music event combined with meeting and discussions on digital progress.
The use of ME has also contributed to spread the vision of the organization by sending material and increased the visibility of the online event, creating engagement and participation on social networks. 
Presented as an engaging marketing tool combining the attractiveness of the selfie trend along with the collection and management of useful data, ME The Selfie Machine has also been seen as an icon of digital change and innovation in front of investors, companies, entrepreneurs and startups.



Spx Lab in Munich for the Advantech iRetail & iLogistics Conference

On January 30th to 31st, Spx participated at the Advantech iRetail & iLogistics Conference, the annual meeting of the official Advantech partners held in Munich, one of the European locations.
The event took place during our collaboration with the giant Taiwanese for the relealization of the Mirò project which will be launched very soon, during the Salone del Mobile.
The project, unique in its kind and at the moment kept under industrial secrecy, attracted the top of the Taiwanese company, that it's outlining a path of mutual cooperation and promotion. 



ME The Selfie Machine at the Marchesato Trail

ME The Selfie Machine was installed in Finalborgo on March the 4th , for the Marchesato Trail 2018. The event organized by the Trailrunners Finale Ligure staff counted hundreds of participants for which ME recorded an average of fifty selfies per hour. The involvement of the people at the event has been high, partly due to the contest launched for the occasion which invited the participants to vote for the best selfie on facebook. The fun of the selfie trend, the call to share it and the contest concerning the most liked picture have brought great results, such as increasing the online visibility of the event and the engagement on the social channels.

I-Dea, big success at MIDO for New Optic Italia

Our 'virtual oracle' I-Dea promoted the products of the company New Optic Italia at MIDO, the international fair on optics and eyewear in Milan Rho from February 24th to 26th. Record data were recorded during the three days of activity, with almost 200 interactions.
I-Dea has shown the public a broader overview of the products of the NOI eyewear company, guiding users to the autonomous research of the desired product and giving an insight into the vision of the Italian brand, with the projection of explanatory videos on a large screen. The I-Dea digital solution proved to be perfect for a chaotic context like the trade fair, offering itself as an excellent support to the staff for the exhibition and the sale of products.

The use of selfie as promotion for the new Liò Occhiali campaign

From February 24th to 26th ME The Selfie Machine was installed at MIDO, the international eyewear and optical fair in Milan, for the Italian company Liò Occhiali.
ME entertained guests at the event, recording hundreds of selfie a day, but above all ME promoted the latest collection produced by the brand, the eyewear XXIsecolo.
The glasses were worn by visitors before taking their selfie, captured in black and white to respect the colors of the campaign, a move which produced fun, visibility and engagement on social media. ME has not only been the testimonial of the launch of the new campaign, making users the real protagonists of the promotion, but also a symbol of the rebirth of the Made in Italy pride, an important topic which wants to reaffirm and above all emphasize the combination of economy and quality, which is a priority to us. 

ME THE ROAD SHOW, great success in Sanremo 2018

The Festival of Sanremo 2018 marked the first stop for ME The Roadshow project, a list of 20 events in which ME will participate as a protagonist.
Me The Selfie Machine was installed at Casa Sanremo, the Palafiori next to the Ariston Theater, where it entertained thousands of visitors at the Victory Morgana Bay stand.
The presence at the Sanremo Festival has been a success, hundreds of shots, 200 selfies registered on the last day of the event only, a great participation and engagement on social channels. The traveling project, ME The Roadshow, will continue with a stop in Antibes on February 16th for the event Pain, Amour et Chocolat.

TaBi, the magic on stage at the Venice Carnival

On February 2nd the "Style Affair" Cocktail Party was held in Venice, in partnership with Auleum and Goodstyle Magazine. The elegant setting of Cà Sagredo, 5 Star Hotel next to the Grand Canal with its precious and decorated interiors, has been the background to the evening with guests like Marchesi Antinori and the stylist Anita Pastzor.
TaBi was the protagonist of the event, which exhibited Auleum, the Golden Oil of gastronomic excellence Made in Italy, and its production process. TaBi has enchanted those who were at the event, involving them in a sensory experience and giving that magical touch to the refined and characteristic atmosphere of the Venice Carnival, an event known all over the world.

Spx Lab in Amsterdam for the Integrated System Europe 2018

Some people from our team of developers took part at the ISE2018, event which was held in Amsterdam from February 6th to 9th; a trip which was an update on latest technologies belonging to the smart surfaces and object recognition field, such as virtual mirrors, augmented and transparent and deformable screens.
It's been a great opportunity to organize a series of events with some of our partners, including Advantech and Sharp, and stay informed about changes and innovations in the market.