SPX Lab in Vietnam

We are ready to move to Vietnam in the context of a Made in Italy mission, coordinated by Auleum, the golden oil. Today, the first official meeting between SPX Lab, Mega 3 and PTCasa was held in Genoa. SPX Lab will present its innovative projects on the application of high tech to interior design. At the "Gold Exeperience Event", which will take place on October 19th in Hanoi at the showroom PTCasa, will participate the representatives of the Italian Embassy in Hanoi, the President of the Italian Chamber of Commerce in Vietnam, Dr. D'Ercole, the Deputy Minister of Foreign Affairs and many institutional representatives, entrepreneurs and buyers.

Savona Half Marathon 2017

Finally the three-day event dedicated to fitness and wellness is back in Savona. During Savona Half Marathon 2017, thousands of visitors participeted. Someone with his family or with his four-legged friend, someone else with his personal trainer or training partners. Everybody was proud to say "I was there too".
ME The Selfie Machine ensured great fun for everybody: houndreds of selfies were taken and houndreds of sensitive data were collected. ME has increased traffic to social pages of the organisation and generated engagement, attractivness and great fun. Whoever participated became testimonial of the competition. All the collected data will be available for next year edition: invitations, newsletters and reminders will be send to the participants.

57th Genoa International Boat Show

For Saver Imbarcazioni at the International Boat Show of Genoa, we have design and built a new model of Costumer Experience. Visitors of fairs and shows have many needs. They need to witness their participation, to receive information material and above all they need to keep-up-date and rember the brand seen during their visit.
Me The Selfie Machine does all that and even more.
ME takes selfie of visitors and sends immediatly the shot at their email adress. At the same time, attached to the message, ME sends online catalogues, special offers end promotions. A postacard with a discount can be also given on the spot to the visitor. All shots can be published directly on the company's social channels, increasing followers, sharing and engagement. Valuable informations about visitors are also collected and ready to be used for future marketing campains.

ME The Selfie Machine at Disco Flower event

The party of the year "Disco Flower" organized by the non-profit association Basta Poco, has been a huge success and gained a powerful social network rebound thanks to Me The Selfie Machine. Hundreds of people of all ages have accepted the challenge: take a selfie with selfie, sharing it live on Facebook and become testimonial of the association. ME's marketing and engagement action has reached impressive numbers in just a few hours: more than 300 selfies shared, 40000 views and 10% more like on the Facebook's association page. And all thanks to a simple "click".

Turism 2.0: the solution is ME The Selfie Machine

At the event "BIM Project - University Hostel" organized by the Municipality of Savona in the ancient Sala del Sibilla of Priamar fortress, ME The Selfie Machine welcomed the guests by giving everyone a unique souvenir of the day. A digital postcard with the selfie was sent live by mail to the user.
ME has shown how it could also be a powerful marketing tool for Tourism 2.0. Postcard shared with friends or on the social networks, creates direct visibility for the organization and the territory, while at the same time colleting sensitive data of visitors .

Grand opening of the new Kasanova store with ME, The Selfie Machine

Today took place the grand Opening of a new Kasanova store in Varese, Piazza XX Settembre. ME, The Selfie Machine of SPX LAB has been the protagonist of this event, in his single-screen version fully customized for the occasion.
 Over 100 selfie taken by the first visitors to prove the great success of this historic Italian brand. For each one of them a free postcard with a discount code to be used during their next visit to the store.

ME The Selfie Machine at Basta Poco Festival

From 16th to 18th June at Garlenda (Savona), ME The Selfie Machine was the protagonist of the Bastapoco Festival, organized by BastaPoco Onlus, a non-profit association that supports cancer patients and their families.
Hundreds of participants alternated on the three days of party, shooting Selfie as a reminder of the event. Each photo was shared (in full respect of the privacy rules) live on the social page of the organizers generating traffic, engagement and great movement.
We have lent Me to the organizers for charity, sharing the goals of this event and demonstrating at the same time that ME The Selfie Machine adds great value to a social initiative of collective interest, promoting its values and making it even more popular

"Working with Agile"

Saturday in our showroom we hosted a course organized by Andrea Torino Rodriguez for Leraning Workout of Talent Garden Genova. The course focused on Lean and Agile working methodology, adopted by SPX LAB development teams since the very beginning. 
Andrea Torino Rodriguez, Scrum Master and Agile Coach, and Marco Perrando, an ICT expert and software developer, dealt with diferrent themes useful to any "knowledge worker", with particular attention to production and software. There have been frontal sessions and practical workshops to immerse the participants in these everyday workplace management practices.

The winners of Partecipa Digitale

Let's find out who are the winners of Partecipa Digitale, a competition of Associazioone Open Genova for civic projects in digital key for wich we have been sponser and our CEO Massimiliano Margarone a jury member.
Info Lanterna con Beacon to equip the Lanterna area with a comunication system for visitors throw dedicated web pages, Web app - Bimbi a basso impatto sharing economy project applied to consumers good for children and Charge the City - Carichiamo i nostri smartphone for the realization of charging torrets in the city for mobile phones. Special Under 30 Prize to Don Basco with Orientamento Scolastico Online.

For more information visit the dedicated websites or read the article from BizJournal Liguria.