ME The Selfie Machine: the new project ME The Roadshow

2018 is the year of ME The Selfie Machine, the sponsorship and entertainment tool that uses the Selfie to promote brands and events on the territory, collecting important data for marketing campaigns at the same time. On the first few days of February will start ME The Roadshow, a path of 20 events articulated on national and international territory, between Liguria, Piedmont and Côte d'Azur: events belonging to different cultural sectors, from gastronomy, to entertainment. A great opportunity for brands and sponsors who want to gain visibility and engagement from the participants: ME indeed doubles the engagement and the social traffic, increasing the organic followers by over 10%. The first event on ME The Roadshow list will be held in Sanremo, where ME will be from February 6th to 12th, to entertain thousands of guests at the famous Festival of Italian Song.

SPX Lab, Luxury Interior Desing for Goodstyle Magazine

SPX Lab has recently started a collaboration with the Italian editorial of luxury and trend: Goodstyle Magazine. After the Lusben Xmas Party in Livorno, the next event will be held on February 2nd at Ca 'Sagredo, 5Stars Hotel in Venice, next to the wonderful Grand Canal. We will exhibit TaBi, our jewel of Hi-Tech Interior Design, a surface that recognizes the product by touching it and magically tells its story. Together with Goodstyle Magazine along this promising 2018, we will bring our products to prestigious national and international places: from Portofino next June, to the Cannes Yachting Festival and Monaco Yatch Show in September. Follow us and let yourself be captured by magic.

I-Dea, the virtual ‘oracle’ of our production, for Noi Occhiali at MIDO

SPX Lab started a collaboration with Noi Occhiali, New Optic Italia, the 100% Made in Italy brand, on the occasion of MIDO, the international fair for the eyewear and optical sector, held in Milan Rho from February 24th to 26th, with I-Dea, the interactive creative solution made for assisting the customer along with the whole purchase process.
I-Dea is a "virtual oracle" that, through a touch screen, helps the customer in choosing the product that best suits his needs, thanks to the data collected following some targeted questions, asked in order to find the perfect solution.

In a context that may seem chaotic such as an international fair, I-Dea proposes itself as an aid to exhibitors, because it allows visitors to independently learn about the brand's offer and receive a personalized consultation on the article that best suits their tastes and needs.

Expo, promoting Hempel around the world

This 2018 marks the fifth consecutive year of the successful collaboration between SPX Lab and the leading international company in the luxury yachts and ships sector, Hempel; a result that we are proud to underline, with regard to the growing importance of one of our most loyal customers on the market.
Hempel has chosen our product, Expo, the interactive touch screen that illustrates items and services as an elegant digital catalog, to display their products all over the world.
There are several events and nautical fairs in which Hempel will participate in 2018, showing its brand through Expo, starting right in few days, with the first appointment from January 20th to January 28th at the Dusseldorf Boat Show.
Expo will then follow Hempel in a world tour: in Helsinki ( February 9th-18th), Stockholm (March 2nd-11th), Oslo (March 14th.18th), the Cric Boat Show (May 26th-28th), the SWC (July 30th-August 12th), South Hampton (September 14th-23rd), Barcelona (October 10th-14th) and finally at Mets (November 13th-15th).

The process behind the creation of the new Me The Selfie Machine website

For the creation of the new Me The Selfie Machine website, which will be online soon, the members of our team, professionals from different backgrounds, all participated to a workshop applying the UX methodology, or User Experience Design, which is about mapping the personas, or the potential target of customers and their needs, and based on these informations extrapolating the flow of navigation of the portal and its structure. A process where creativity and methodology merge to ensure that added value to the users' experience. Contemporary society faces the pressing influence of new technologies, it’s a reality that leads to an escalating need for simple and intuitive solutions to respond to changes; we rely on the UX methodology, or User Experience Design, to build effective web solutions in order to improve user satisfaction and simplify usability, accessibility and interaction with our products.

SPX Lab at the Lusben Exclusive Christmas Party

Last night we were in Livorno, at the Lusben Exclusive Xmas Party gala evening held in the Benetti Yacht headquarters. We were guests of the event in order to present Auleum with TaBi, the magical surface which recognizing the product to the touch tells its story and features by immersing the spectators in a suggestive atmosphere of sounds and visual games.
A prestigious event in which we had the opportunity to celebrate Italian excellence once again.

Me The Selfie Machine for Moodart and Terranova, transforming promotion into an experience

Me The Selfie Machine, the promotion and marketing tool, is enjoying great success by establishing itself as an icon of Smart Retail, thanks to its customizable features and the intuitive and effective use that involves and abducts users. Among the latest results we count the collaboration with MoodArt, the Fashion School based in Verona, which chose Me to promote its courses to the Job & Orienta event; and the Italian fashion brand Terranova from the Teddy chain, in collaboration with Empresa Creativa, which wanted to permanently install Me The Selfie Machine inside its first Concept Store: the 'Terranova Island', a space dedicated to the entertainment of consumers and the training of the administrative staff, inaugurated last December 8th at the Terranova Store in Pesaro.
Me The Selfie Machine aims to involve users in a fun and interactive experience, yet focusing on the needs of the brand, allowing to collect useful data for new marketing campaigns.

SPX Lab and H-Farm: a new collaboration

We are proud to announce a new collaboration with H-Farm, in partnership with two other leading Italian companies in the high-tech sector: we will inaugurate an innovative War Room: a Conference Room 2.0, for the second half of December. We will keep you updated on the development of the project.


The Vietnamese Ambassador visits SPX Lab

On November 14th the Ambassador of Vietnam, who was in Genoa fulfilling representative duties, wanted to pay homage to SPX Lab since he couldn't attend the Gold Event Experience held in Hanoi. 
Right before visiting the Mayor of Genoa Marco Bucci and the President of the Liguria region Giovanni Toti, the Vietnamese ambassador was received by our company during the opening day of the Open Week to show him our creative laboratory and our products. Following the excitement for Tabi's performance at the presentation of Auleum , the Vietnamese authority showed interests for our other products, such as Me The Selfie Machine
This visit confirms the consensus reached in Vietnam, a crossroads of success between the genoese technological avant-garde and the Ligurian food project.