From November 13th to November 17th SPX LAB opens its doors to the public and offers the opportunity to know the company, its products, and their functions. It will be possible to discover innovative tools such as Me The Selfie Machine, that lets you take selfies and share them in order to boost engagement on social networks and gather useful data to pinpoint potential targets for future marketing campaigns, and Ta.Bi, the interactive surface which recognizes the product by just touching it and describes features and history throughout video, sounds, and images; a real sensory experience through which you can expose your own product. To attend the event, you need to make an appointment by sending an email at indicating the day you prefer.


Me The Selfie Machine at Olioliva Imperia 2017

SPX LAB announces a new successful collaboration: from November 10th to November 12th Me The Selfie Machine was at Olioliva Imperia 2017, the event which promotes the Ligurian agro-food excellence. The event counted hundreds of visitors who wanted to witness their presence by taking a photo and participating in the contest launched for the occasion "Sei Olio? Sei Oliva?"; an initiative that has gathered over three hundred shots and more than a thousand likes and sharing on social networks.
The presence of Me was fundamental: succeeding in engaging participants and amusing adults and children, Me has created visibility and engagement on social networks with a total coverage of 30,000 people on the event page, transforming visitors into the testimonial of one of the main events for promotion of the Ligurian territory and its products.



Me The Selfie Machine at Abiogen Pharma

On November 10th, the pharmaceutical company Abiogen Pharma held an event in partnership with Aristea to celebrate the company's twenty years, choosing our product Me The Selfie Machine to entertain more than three hundred guests. The event recorded an average of fifty clicks per hour: guests could capture their presence by taking a selfie and bringing home their own photo, thanks to the instant printing option.
Me The Selfie Machine, a powerful marketing tool, it's declinable perfectly for all kinds of celebrations, setting itself as the perfect entertainment to propose during your events.


Ta.Bi at the "Gold Experience Event" in Hanoi

For the "Gold Experience Event" event in Hanoi, SPX Lab was partner of Auleum, The Golden Oil and ambassador of Italian excellence and creativity. This inaugural evening, which celebrates the launch on the South-East Asian market of this luxurious product, was held in the magnificent PT Casa showroom. The magic of Auleum conqueres overseas: the table, with its completely Italian design, fascinated the illustrious guests of the event. integrates an innovative object recognition system that gives the user an unforgettable experience. From today SPX Lab and Genoa are officially in Vietnam.

SPX Lab in Vietnam

We are ready to move to Vietnam in the context of a Made in Italy mission, coordinated by Auleum, the golden oil. Today, the first official meeting between SPX Lab, Mega 3 and PTCasa was held in Genoa. SPX Lab will present its innovative projects on the application of high tech to interior design. At the "Gold Exeperience Event", which will take place on October 19th in Hanoi at the showroom PTCasa, will participate the representatives of the Italian Embassy in Hanoi, the President of the Italian Chamber of Commerce in Vietnam, Dr. D'Ercole, the Deputy Minister of Foreign Affairs and many institutional representatives, entrepreneurs and buyers.

Savona Half Marathon 2017

Finally the three-day event dedicated to fitness and wellness is back in Savona. During Savona Half Marathon 2017, thousands of visitors participeted. Someone with his family or with his four-legged friend, someone else with his personal trainer or training partners. Everybody was proud to say "I was there too".
ME The Selfie Machine ensured great fun for everybody: houndreds of selfies were taken and houndreds of sensitive data were collected. ME has increased traffic to social pages of the organisation and generated engagement, attractivness and great fun. Whoever participated became testimonial of the competition. All the collected data will be available for next year edition: invitations, newsletters and reminders will be send to the participants.

57th Genoa International Boat Show

For Saver Imbarcazioni at the International Boat Show of Genoa, we have design and built a new model of Costumer Experience. Visitors of fairs and shows have many needs. They need to witness their participation, to receive information material and above all they need to keep-up-date and rember the brand seen during their visit.
Me The Selfie Machine does all that and even more.
ME takes selfie of visitors and sends immediatly the shot at their email adress. At the same time, attached to the message, ME sends online catalogues, special offers end promotions. A postacard with a discount can be also given on the spot to the visitor. All shots can be published directly on the company's social channels, increasing followers, sharing and engagement. Valuable informations about visitors are also collected and ready to be used for future marketing campains.

ME The Selfie Machine at Disco Flower event

The party of the year "Disco Flower" organized by the non-profit association Basta Poco, has been a huge success and gained a powerful social network rebound thanks to Me The Selfie Machine. Hundreds of people of all ages have accepted the challenge: take a selfie with selfie, sharing it live on Facebook and become testimonial of the association. ME's marketing and engagement action has reached impressive numbers in just a few hours: more than 300 selfies shared, 40000 views and 10% more like on the Facebook's association page. And all thanks to a simple "click".

Turism 2.0: the solution is ME The Selfie Machine

At the event "BIM Project - University Hostel" organized by the Municipality of Savona in the ancient Sala del Sibilla of Priamar fortress, ME The Selfie Machine welcomed the guests by giving everyone a unique souvenir of the day. A digital postcard with the selfie was sent live by mail to the user.
ME has shown how it could also be a powerful marketing tool for Tourism 2.0. Postcard shared with friends or on the social networks, creates direct visibility for the organization and the territory, while at the same time colleting sensitive data of visitors .

Grand opening of the new Kasanova store with ME, The Selfie Machine

Today took place the grand Opening of a new Kasanova store in Varese, Piazza XX Settembre. ME, The Selfie Machine of SPX LAB has been the protagonist of this event, in his single-screen version fully customized for the occasion.
 Over 100 selfie taken by the first visitors to prove the great success of this historic Italian brand. For each one of them a free postcard with a discount code to be used during their next visit to the store.