ME The Selfie Machine at Basta Poco Festival

From 16th to 18th June at Garlenda (Savona), ME The Selfie Machine was the protagonist of the Bastapoco Festival, organized by BastaPoco Onlus, a non-profit association that supports cancer patients and their families.
Hundreds of participants alternated on the three days of party, shooting Selfie as a reminder of the event. Each photo was shared (in full respect of the privacy rules) live on the social page of the organizers generating traffic, engagement and great movement.
We have lent Me to the organizers for charity, sharing the goals of this event and demonstrating at the same time that ME The Selfie Machine adds great value to a social initiative of collective interest, promoting its values and making it even more popular

"Working with Agile"

Saturday in our showroom we hosted a course organized by Andrea Torino Rodriguez for Leraning Workout of Talent Garden Genova. The course focused on Lean and Agile working methodology, adopted by SPX LAB development teams since the very beginning. 
Andrea Torino Rodriguez, Scrum Master and Agile Coach, and Marco Perrando, an ICT expert and software developer, dealt with diferrent themes useful to any "knowledge worker", with particular attention to production and software. There have been frontal sessions and practical workshops to immerse the participants in these everyday workplace management practices.

The winners of Partecipa Digitale

Let's find out who are the winners of Partecipa Digitale, a competition of Associazioone Open Genova for civic projects in digital key for wich we have been sponser and our CEO Massimiliano Margarone a jury member.
Info Lanterna con Beacon to equip the Lanterna area with a comunication system for visitors throw dedicated web pages, Web app - Bimbi a basso impatto sharing economy project applied to consumers good for children and Charge the City - Carichiamo i nostri smartphone for the realization of charging torrets in the city for mobile phones. Special Under 30 Prize to Don Basco with Orientamento Scolastico Online.

For more information visit the dedicated websites or read the article from BizJournal Liguria.

Industry 4.0

The Industry 4.0 Italian Ministerial Plan is a great opportunity for all companies that want to seize the opportunities associated with the fourth industrial revolution: the Plan provides a set of organic and complementary measures that can foster investment for innovation and competitiveness .

Through our consultants and specialists, we are able to partner with any company, industry or istitution in this path by providing a full service to access these funds and facilities.

Lyrica, SPX LAB Business Unit

Lyrica, SPX LAB Business Unit, is born as a project of internationalization as a response of the growing need of the company to attend foreing markets.
Lyrica collaborates with export experts and skillful sales people as well as international law experts with deep knowledge of both local and international business dynamics. 
We are currently operating in Dubai, Hong Kong and Moscow, Macau and Vietnam.

ME The Selfie Machine for a National Spinning Event

In the magnificent Piazza San Carlo in Turin, we have participated to a spinning marathon lasting more than 7 hours.
Hundreds of participants from all over Italy have cycled to the music on 150 bikes placed in the historic centre of the town.
Great enthusiasm and a prestigious stage were the ingredients of this big success. Dozens of selfies of participants were taken every hour, embracing friends, instructors or other guests. Everyone used his email adress to get this unique souvenir of the day.

For more infomrations:

Big success at Smart retail Now 2017

Last Tuesday it was a busy day at the Smart Retail Now 2017. Main sponsor of the event, we have impressed our guess with ME The Selfie Machine in two versions, single-screen and dual-screen. Our CEO, Massimiliano Margarone, gave a speech about how we have tranformed this apparently playfull product, in a direct marketing tool. Having fun is the best way to keep user's attention up untill the availability of the data and to collect as more information as possible. ME, the winning solution that we propose for retail chians, is scalable and can be placed in different places: all analytics wil be aggregated in a single control pannel.

Visit the website to find put more:

SPX LAB partner of Open Genova for Partecipa Digitale

Open Genova, an association that promotes culture and education in Liguria, launches today Partecipa Digitale, a contest of ideas aimed at associates and sympathizers. Anyone is invited to present digital projects that will be discussed in a platform online.
The Observatory, which also includes SPX LAB, will monitor the projects and choose the winner. The award is an economic prize and great visibility for the future.

The launch of ME: SPX LAB at Smart Retail Now

The 21th of March, SPX LAB takes part of SMART RETAIL NOW in Arese. We participate as creators of innovative technologies for the retail, supermarket chains and for those who sell products and services to final costumers. Massimiliano Margarone - CEO of SPX Lab - will be one of the speakers of the day, talking about the future of shopping through the model of a truly participative costumer experience . 

We will introduce ME, The Selfie Machine to our guests: a funny and effective tool of engagment and sharing that redifines the rules of the purchase and the relationship between costumers and the product itself.
More informations on our Facebook page, or come to visit us at