On Saturday the event was broadcast in live streaming: GENIUS LOCI | TEDxGenova 2021, completely virtual for the first time.
Among the speakers on stage Rosella Scalone, Special Project Expert of SPX Lab who told how she created and positioned the luxury brand Auleum Gold Olive Oil 23kt, retracing the history from the birth of the brand in search of the elements that make it precious. The protagonist of the intervention was the enhancement of our territory and its excellence, from raw materials to craftsmanship, a perfect alchemy that has brought Auleum to Vietnam.