I-DEA
I-DEA, BIG SUCCESS AT MIDO FOR NEW OPTIC ITALIA

Our ‘virtual oracle’ I-Dea promoted the products of the company New Optic Italia at MIDO, the international fair on optics and eyewear in Milan Rho from February 24th to 26th. Record data were recorded during the three days of activity, with almost 200 interactions.
I-Dea has shown the public a broader overview of the products of the NOI eyewear company, guiding users to the autonomous research of the desired product and giving an insight into the vision of the Italian brand, with the projection of explanatory videos on a large screen. The I-Dea digital solution proved to be perfect for a chaotic context like the trade fair, offering itself as an excellent support to the staff for the exhibition and the sale of products.