On June 20th, the key event on Smart Retail and Customer Experience: CX NOW Retail and Beyond, was held at the Fondazione AEM in Milan, where we were present as sponsor.
Our CEO, Massimiliano Margarone, held an intervention on how the selfie trend has been transformed by Spx Lab into an engagement tool to improve the user experience in stores and commercial spaces, with the aim of gathering together important data for brands and sponsors.
ME The Selfie Machine, the tool that combines all of this functions, was active in the exhibition area adjacent to the conference room, collecting 30 selfies in 9 hours and showing some of its important marketing features, such as Instant Win contest and the possibility to offer targeted surveys.