SPX Lab started a collaboration with Noi Occhiali, New Optic Italia, the 100% Made in Italy brand, on the occasion of MIDO, the international fair for the eyewear and optical sector, held in Milan Rho from February 24th to 26th, with I-Dea, the interactive creative solution made for assisting the customer along with the whole purchase process.
I-Dea is a “virtual oracle” that, through a touch screen, helps the customer in choosing the product that best suits his needs, thanks to the data collected following some targeted questions, asked in order to find the perfect solution.

In a context that may seem chaotic such as an international fair, I-Dea proposes itself as an aid to exhibitors, because it allows visitors to independently learn about the brand’s offer and receive a personalized consultation on the article that best suits their tastes and needs.