SPX Lab hosted the eleventh edition of Marketing Think Days. The format devised by SPX Lab and held by Rosella Scalone, SPX Lab Marketing Strategist Specialist, designed to reflect on perspectives, dynamics and opportunities from the marketing world. In the presence of some representatives from different sectors (trade, event organization, tourism) the focus of this edition is the relationship between the use of technologies and the design of efficient marketing strategies, for a dynamic data analysis and to improve the experience of the tourist.