The party of the year “Disco Flower” organized by the non-profit association Basta Poco, has been a huge success and gained a powerful social network rebound thanks to Me The Selfie Machine. Hundreds of people of all ages have accepted the challenge: take a selfie with selfie, sharing it live on Facebook and become testimonial of the association. ME’s marketing and engagement action has reached impressive numbers in just a few hours: more than 300 selfies shared, 40000 views and 10% more like on the Facebook’s association page. And all thanks to a simple “click”.