From May 25th to May 27th ME was installed in Imperia during the Book Fair of Imperia, a cultural event attended by important guests such as authors, journalists and celebrities from the broadcast scene.
Together with the proposal of Instant Win which convey the possibility to win shopping vouchers from Mondovicino Outlet Village was also held a poll in order to gather the opinions of the participants, it was asked in which place people loved reading the most.
Even in a less recreational context such as that of the Fair dedicated to literature, ME managed to convey the principles of sharing and entertainment, involving and entertaining the people at the event and gathering hundreds of organic contacts.