2018 is the year of ME The Selfie Machine, the sponsorship and entertainment tool that uses the Selfie to promote brands and events on the territory, collecting important data for marketing campaigns at the same time. On the first few days of February will start ME The Roadshow, a path of 20 events articulated on national and international territory, between Liguria, Piedmont and Côte d’Azur: events belonging to different cultural sectors, from gastronomy, to entertainment. A great opportunity for brands and sponsors who want to gain visibility and engagement from the participants: ME indeed doubles the engagement and the social traffic, increasing the organic followers by over 10%. The first event on ME The Roadshow list will be held in Sanremo, where ME will be from February 6th to 12th, to entertain thousands of guests at the famous Festival of Italian Song.