On September 23rd SPX Lab will participate at the Expandere Liguria event of Cdo Liguria, to tell the importance of experience for customers, from the point of view of those who create and constantly research that experience. Especially today, in a hyper-connected world, where human contact has changed and where contents and offers are ever faster, it is crucial for digital service to offer engaging and valuable experiences for the customer. What guides us in purchasing and which emotion prevails over the others? We will talk about it on stage with Rosella Scalone, our Marketing Strategist, together with other entrepreneurs from the Ligurian scene.