For the creation of the new Me The Selfie Machine website, which will be online soon, the members of our team, professionals from different backgrounds, all participated to a workshop applying the UX methodology, or User Experience Design, which is about mapping the personas, or the potential target of customers and their needs, and based on these informations extrapolating the flow of navigation of the portal and its structure. A process where creativity and methodology merge to ensure that added value to the users’ experience. Contemporary society faces the pressing influence of new technologies, it’s a reality that leads to an escalating need for simple and intuitive solutions to respond to changes; we rely on the UX methodology, or User Experience Design, to build effective web solutions in order to improve user satisfaction and simplify usability, accessibility and interaction with our products.