We have dedicated the last months of 2017 to our launch on the market of Southeast Asia. Especially in Vietnam, which with an annual growth rate of 7% it’s affirming itself as an emerging country open to innovation.
2018 began with important collaborations: companies from the most vary sectors gathered under one revolutionary vision made us reflect on the value of Made in Italy, too often taken for granted.
From the ME The Selfie Machine project for Liò Occhiali, and their MIDO campaign “why do it in Italy?”, to our exploratory trip to the UAE, where our products have fascinated the audience,  from Brussels where then our leading role has been strengthened to the program for the STARTS (Science Technology Arts) frontier and the recent participation at the Ampioraggio Day event in the Campidoglio on the innovation of the digital system.
It is important to rediscover the courage to be Italian, by working on the continuous interpretation of the concept of Made in Italy.

by Massimiliano Margarone, CEO of SPX Lab