ME The Selfie Machine was installed in Borgo Marina d’Imperia for Sol&Vento 2018, the event that welcomed spring and was the fourth destination on the ME The Roadshow project’s list.
ME The Selfie Machine was active from April 7th to April 8th to engage visitors, to take selfies and publishing them live on social media networks.
For the occasion, an Instant Win contest was also launched, a prize competition in partnership with Mondovicino Outlet Village, which invited users to scratch their photo to find out if they won a gift voucher worth €10.
The winners were 8 per day and they were elected randomly; so the proposal of “game” and interaction led users to take more photos in order to increase their chance to win.
The event, full of different initiatives and activities, had an increase in online visibility, given by the direct publication on social networks. The Instant Win proposal involved those attending the event and led to a big increase in the visibility of the sponsor as well.
ME The Selfie Machine affirms itself as a tool which perfectly combines entertainment and marketing strategy, thanks to the vary possible actions: from sharing, to the initiatives of competitions and contests, up to the collection of useful data for the brand.