The October edition of the Market Think Days event took place on October 7th. The persuasion of neuromarketing in the sales process was the main focus of this new edition, which marked a year after the format was born. Rosella Scalone, Marketing Strategy Specialist of SPX Lab, gave a speech on “Neuromarketing and customer experience”, highlighting how a multi-sensory experience in the consumer can lead the customer to purchase. Elisa Garfagna, Account Manager of Radio Personalizzata, subsequently gave an intervention on the importance of music in retail marketing, highlighting the true strength of music: the ability to leverage emotions.