SPX Lab hosted the new edition of Market Think Days, the format dedicated to marketing strategy now in its seventh edition. Held by Rosella Scalone, marketing strategy advisory of SPX Lab, the event featured Elisa Garfagna, account manager of Personalized Radio, who gave a speech on the importance of music in retail marketing and the effects produced on the customer. In this regard, Elisa Garfagna says: “The real success of a company is not how much it can rely on customer’s emotion”