SPX Lab is increasingly affirming itself in South-East Asia, tracing a new concept of Made in Italy. Opening channels and new connections with foreign markets by building synergies. This is why SPX Lab has decided to take the “path of innovation”, entering among the main European companies of the ICHAM channel. Vietnam, the second hub in the Southeast Asian market for economic growth, is a mature territory to promote new projects and trace business strategies in which: innovation and luxury design meet, generating values and offering new possible solutions. For SPX Lab, investing in innovation policies means designing a new concept of Made in Italy in the world, building new scenarios of action in which research and development create a smart company conveying new perspectives, outside physical and mental boundaries.