The CX Now 2020 virtual edition was held today, an opportunity for discussion and updating on the future of B2B technologies and marketing applications. Massimiliano Margarone, CEO of SPX Lab, held a speech entitled ‘Live brokerage Experience’, investigating the future of the buying experience. During the occasion, the EXPORTLOUNGE project was officially presented: a platform for meeting supply and demand that focuses on the role of intermediary bodies and agencies, thus giving new importance to exports in the current scenario. The platform is able to provide virtual events, live commerce and business machting; creating a dynamic and engaging environment for companies and end customers where human relationships are always central.