Rosella Scalone, our Special Projects Expert, held the first lecture to Tour Operators and tourism exponents on the prospects of the post-pandemic scenario and on the best marketing strategies to be implemented nowadays. Among the proposed strategies, ME Connects was presented, the marketing automation tool that combines engagement with marketing actions, the key theme of the course. The initiative is organized by the Genoa Chamber of Commerce CLP Ligurian Centre for Productivity, and is the first of a series of weekly meetings dedicated to the future of tourism in the current scenario.