ME The Selfie Machine was active at the Vinum event, the food and wine fair that celebrated the wines from 420 Italian producers, from Sunday, April 29th to Tuesday, May 1st. The event, prominent in the wine industry, had a lot of visibility on the territory bringing value and gathering thousands of visitors in two weekends.
ME recorded a very high success, reaching 424 selfies taken and a lot of engagement on social networks, among shares and impressions. It’s also been held an instant win contest: 8 people per day were randomly selected for winning shopping vouchers from Mondovicino Outlet Village. The chance of winning combined with the call to action ‘shoot your selfie and share it’ entertained the users and animated the event, which enhanced a unique heritage, our Made in Italy.