The Genoa Half Marathon, the most famous sporting event of Genoa, was held for the 2018 edition from April 13th to April 15th, gathering thousands of people in the streets of the Ligurian capital.
ME The Selfie Machine was installed, to entertain participants and visitors during the three days, in different locations such as Piazza De Ferrari and Piazza Caricamento, s to involve people during the most important moments and initiatives of the event. The engagement was high with hundreds of photos taken, especially during the end of the race on Sunday morning, where runners showed their presence by taking a selfie and sharing their experience on social networks.
The option of Instant Win, a random selection competition, was organized for the occasion by two different sponsors: Mondovicino Outlet Village and Energa Power. The proposal of ‘gaming’ contributed to the invitation to take a picture, leading users to “scratch” their phot to find out if they had won.
ME The Selfie Machine, an entertainment and marketing tool, animated Genoa, increasing the online visibility of the national event.