Yesterday, during this new event organized and sponsored by SPX Lab with Influeppy and endorsed by FERPI, we discussed the importance of influencer marketing in improving brand communication and promotion strategies.

The experts present emphasized the significance of creating serious and compliant content with national regulations. Successful case studies were analyzed, including that of the journalist-influencer Lorenzo Tosa, who shared his experience transitioning from traditional print media to the digital world, boasting a large community of over 700,000 followers.

Another interesting presentation was given by Rossana Borroni, a territorial food expert, who skillfully showcased her passion for food through digital expertise and anthropological studies.

The event underscored the importance of creating opportunities for professionals from different fields to come together and explore communication-related topics. It provided valuable insights into the potential of influencer marketing as a strategic tool for promoting brands, emphasizing content authenticity and the need for appropriate regulation. Influencers remain key players in brand communication, driving engagement and fostering customer loyalty.